經(jīng)過四天的會期，第14屆上海國際機床展于7月6日勝利落下帷幕。縱觀本屆展會，與往屆相比，有一些較為明顯的特征與變化。從展品看，高效、高精展品比重延續(xù)了往屆的上升勢頭，而集成化、自動化、專機化特色則更為鮮明。作為制造業(yè)基礎的機床工業(yè)，面臨著新的形勢與挑戰(zhàn)，以高精、高效為特征的各種通用機床、專用機床，滿足了用戶行業(yè)對大幅提高加工精度和加工效率的需求，這一點在本屆上海國際機床展上表現(xiàn)得淋漓盡致。
目錄 Content
緒言 Preface
一、展會概覽 Exhibition Profile
二、展商分析 About Exhibitors
1、主機廠商和零部件生產商構成 Host and Components Manufacturers Breakdown
2、展商滿意度調查 Exhibitors Satisfaction Survey
3、展商參展目標 Purpose of Participation
三、觀眾分析 About Visitors
1、觀眾構成 Visitors Breakdown
2、觀眾職級 Rank of Visitors
3、觀眾意向 Purpose of Visit
四、展商和觀眾感言 Testimonials from exhibitors and visitors
1、展商感言 Exhibitors testimonials
2、觀眾感言 Visitors testimonials
緒言 Preface
從2011年下半年開始，我國機床行業(yè)告別了延續(xù)十年的高速增長期。從今年上半年的走勢看，整個機床工具行業(yè)所面臨的形勢愈發(fā)嚴峻。統(tǒng)計數(shù)據(jù)顯示，今年一季度我國機床工具行業(yè)增速續(xù)大幅下滑，但一些重點用戶行業(yè)需求不減，與工廠自動化相關的產品異軍突起，成為新的增長點。
Our machine tool industry has been out of the continuous rapid growth of 10 years since the second half of 2011. The whole machine tool industry is facing a more severe situation from the analysis of the trend in the first half of the year. Statistics show that the increase rate of china’s machine tool industry declines substantially in the first quarter of this year, but demand of some key user industries doesn’t reduce. Products related to factory automation are on the rise and become a new growth point.
業(yè)內人士分析認為，機床工具市場需求結構加速升級，一些高端產品仍然暢銷，表明機床行業(yè)本身面臨產品結構調整、產業(yè)升級的內在動力。
Insiders think that accelerated upgrade of the demand structure of machine tool market and well sell of some high-end products are the manifestation of a fact that machine tool industry faces the internal motivation including adjusting of products structure and upgrading of industries.
根據(jù)現(xiàn)階段我國機床行業(yè)的總體形勢，結合變化了的市場需求，本屆上海國際機床展組委會在繼續(xù)加強招商力度的基礎上，制定了一系列卓有成效的措施。除了加強宣傳推廣力度，在全國各大主流媒體和各專業(yè)媒體上，有計劃、分步驟地投放大量廣告外，還策劃、舉辦一系列行業(yè)峰會和高層論壇，如“2012中國機器人產業(yè)推進大會”、“2012（上海）風電產業(yè)研討會暨傳動機械加工技術研討會”、 “第六屆上海機械科技論壇”、“2012軌道交通裝備制造與機床產業(yè)發(fā)展論壇”、“長三角機械加工與機床團購企業(yè)家峰會”等；并從與機床行業(yè)密切關聯(lián)的機器人產業(yè)入手，抓住機遇，與中國機械工業(yè)聯(lián)合會共同舉辦“2012中國（上海）國際機器人展”，以推動機床行業(yè)向自動化、智能化方向發(fā)展；同時進一步加強對專業(yè)觀眾的組織和招攬，通過各種渠道發(fā)出百余萬份邀請函，并組織專人，對各機床用戶行業(yè)協(xié)會、用戶企業(yè)主要領導及技術、采購、市場等部門負責人發(fā)出廣泛邀請。
According to the whole situation of china’s current machine tool industry and combined with changed market demand, the 14th Shanghai International Machine Tool Fair organizing committee formulated a series of effective measures on the basis of continuing to strengthen the investment promotion efforts. Apart from planning to deliver a large amount of advertisements on mainstream and professional medias step by step on national scale to promote the propaganda, we also hold a series of industry summits and high-level forums such as “2012 China Robot Industry Promotion Conference”, “2012(Shanghai) Wind Industry Seminar & Transmission Machinery Processing Technology Seminar”, “The 6th Shanghai Mechanical Technology Forum”, “2012 Rail Transit Equipment Manufacturing and Machine Tool Industry Development Forum’, “Mechanical Processing and Machine Tool Group Buying in Yangtze Delta Region” and so on. And starting with the robot industry closely related with machine tool industry and embracing the opportunity, we hold concurrently “2012 China (Shanghai) International Robot Show” cooperating with China Machinery Industry Federation to facilitate the machine tool industry’s development to the direction of automation and intellectualization. At the same time we further emphasized the organizing of visitors by sending many thousands of invitation letters in various channels to specific people like machine tool users industry associations, major leaders of user enterprises, chiefs of technology, purchasing and marketing departments and so on.
這些措施推動了本屆上海國際機床展的組織籌備工作，為參展商營造了一個熱烈、有序、成功、高效的機床交易展示平臺。
All these measures have promoted the organization and preparation of the current Shanghai International Machine Tool Fair and set up a machine tool trade and display platform for exhibitors that is warm, orderly and high-efficient.
根據(jù)對一定樣本數(shù)量的展商以及專業(yè)觀眾的調查，證明上述舉措收到了預期成效。
According to the survey of a certain number of exhibitors and professional visitors, we have proved the expected achievement was reached by the above measures.
一、展會概覽 Exhibition Profile
本屆展會展出總面積共計84000M2，有來自中國、瑞士、德國、意大利、西班牙、美國、日本、韓國、法國、土耳其、以色列、挪威等二十余個國家和地區(qū)的1139家展商參加了本屆上海國際機床展；國內外知名企業(yè)如發(fā)那科、ABB、三一精機、三菱重工、米克朗、南通科技、海天精工、廣州數(shù)控、村田機械等踴躍參展，展示當今機床行業(yè)最尖端的千余款主機及關鍵功能性部件。
EASTPO 2012 covered an area of 84,000M2 and 1,139 exhibitors from more than 20 countries and regions as China, Switzerland, Germany, Italy, Spain, the United States, Japan, Korea, France,Turkey , Israel and Norway attended. Famous enterprises at home and abroad participated actively to show the most sophisticated host machines and crucial functional components such as FAUNC, ABB, SANY, MHI, MIKRON, TONTEC, HAITIAN, GSK, MURATEC and so on.
由韓國機械產業(yè)振興會組團的韓國展團，繼續(xù)以“2012上海韓國機械展”為題，有100余家韓國企業(yè)參加了本屆展會；在祖國大陸具有相當競爭力的臺灣機床企業(yè)參展熱情不減，所展出的無論是整機還是零部件，均表現(xiàn)出較高的性價比。臺灣工具機暨零組件工業(yè)同業(yè)公會組織了臺灣地區(qū)的三十余家有相當代表性的機床及零組件企業(yè)參加了本屆機床展。
The Korean Group including over 100 Korean enterprises organized by Korean Association of Machinery Industry (KOAMI) continued to attend the show with the name “KOMAF 2012”. Taiwan machine enterprises quite competitive in mainland were enthusiastic about the show and whether their machines or components all showed a high level of price performance ratio. More than 30 representative Taiwan exhibitors attended the show under the organizing of Taiwan Machine Tool & Accessory Builder’s Association (TMBA).
無論是境外還是國內展商，他們都將本屆上海國際機床展看成是展示自身企業(yè)形象、推出最新產品、爭取訂單和合作伙伴的良好平臺。從本屆展會的展品看，高精、高效、高可靠機床，專用機床成為展品中寵兒，凸顯出用戶行業(yè)產業(yè)升級所帶來的市場需求的變化，也顯示出我國機床行業(yè)努力滿足市場需求，向著機床高端用戶行業(yè)傾斜的趨勢。尤其是，本屆展會與2012中國（上海）國際機器人展同期同地舉辦，顯示出我國高端裝備制造業(yè)在發(fā)展高度自動化、無人化生產線方面的努力與成果。
Both overseas and domestic exhibitors take EASTPO 2012 as a good platform to present their company image, launch the latest products, get more orders and seek partners. As for the exhibits, high precision, high efficiency, high reliable and specialized machine tools are outstanding which means the change of market demand resulted from users industries’ upgrade and a trend of transition to high-end machine tool users industry to meet the market needs.
二、展商分析 About Exhibitors
參加本屆上海國際機床展的共有來自瑞士、德國、意大利、西班牙、美國、日本、韓國、法國、土耳其、以色列、挪威等二十余個國家和地區(qū)的354家國際展商，以及上海、遼寧、江蘇、浙江、山東等國內各省市自治區(qū)的785家國內展商，展品包括機床主機1000余臺、功能性部件、數(shù)控系統(tǒng)萬余件。
354 foreign exhibitors from over 20 countries and regions such as Switzerland, Germany, Italy, Spain, the United States, Japan, Korea, France, Turkey , Israel and Norway etc. and 785 domestic exhibitors from various provinces of China such as Shanghai, Liaoning, Jiangsu, Zhejiang, Shandong etc. participated EASTPO 2012 with over 1000 host machines and thousands of functional components and CNC systems.
1、主機廠商和零部件生產商構成
本屆展會共有687家主機生產商參加展會，占比60.3%；零部件廠商452家，占比39.7%，其中生產功能性部件的如數(shù)控系統(tǒng)、分度頭、電主軸、刀庫刀塔、高精度絲杠、光柵尺（編碼器）等展商占33.4%。展品范圍覆蓋了機床行業(yè)的整個產業(yè)鏈。
There are 687 machine tool manufacturers participating in EASTPO 2012, accounting for 60.3% of the whole exhibitors, 452 components manufacturers, accounting for 39.7% of the whole exhibitors, among them 33.4% of the exhibitors are manufacturers of core functional components such as CNC system, electric spindle, tool tower and tool store, high precision ball screw knife tower, grating feet(encoder) etc. The exhibits covered the whole industry chain of machine tool.
2、展商滿意度調查
據(jù)主辦方對120家展商所作的調查，93.6%的展商對本屆展會表示滿意，其中34.7%表示非常滿意；87.3%的展商對到其展位的觀眾質量表示滿意，其中33.9%表示非常滿意；95.3%的展商對到其展位的觀眾數(shù)量表示滿意，其中37.4%表示非常滿意；79.1%的展商表示將參加下一屆上海國際機床展。
According to the survey conducted by the organizer on 120 exhibitors, 93.6% of the exhibitors are satisfied with the show and 34.7% are very satisfied; 87.3% of the exhibitors are satisfied with the quality of visitors and 33.9% are very satisfied; 95.3% of the exhibitors are satisfied with the quantity of visitors while 37.4% are very satisfied; 79.1% of the exhibitors will participate in EASTPO 2013.
3、展商參展目標
據(jù)主辦方對120家展商調查顯示，有60%以上的展商參展本屆展會的目標是開發(fā)新的市場，其中32.8%的展商為了尋找新的合作伙伴如代理商和分銷商；有26.9%的展商表示是服務于現(xiàn)有市場客戶；有65.7%的展商推出了新產品，或改進型產品。
According to the survey on 120 exhibitors, over 60% of the exhibitors aim at developing new markets, among which 32.8% of the exhibitors need to seek agents and distributors, 26.9% to keep relationship with existing customers; 65.7% to release new products or improved products.
三、觀眾分析
1、觀眾構成
本屆展會到展觀眾共計98900余人次，分別來自汽車制造、國防軍工、航空航天、新能源（核能、風能等）、造船、模具等機床重點用戶領域；其中海外觀眾11800人次，占12%，國內觀眾87100人次，占88%。
EASTPO2012 attracts 98,900 visitors from auto-manufacturing, national defense, aerospace, new energy (nuclear, wind power), shipbuilding and mold making etc. Among them, 11,800 are overseas visitors, accounting for 12% of the whole visitors and 87,100 are domestic visitors, accounting for 88% of the whole visitors.
2、觀眾職級和職務
統(tǒng)計顯示，37%的觀眾來自企業(yè)決策層，50.5%的觀眾來自企業(yè)中層，余為一般觀眾；32%專業(yè)觀眾屬企業(yè)研發(fā)部門，23%的觀眾從事市場營銷，45%來自企業(yè)的采購部門。
Statistic shows that 37% of the visitors are from decision-making management of enterprises, 50.5% are mid-level managers, the others are ordinary visitors; 32% of the professional visitors are from R&D dept, 23% from marketing dept, 45% from purchasing dept.
3、觀眾意向
調查顯示，38%的觀眾與展商達成了合作意向（包括采購、代理、分銷等），有71%的觀眾表示將與有關展商進一步聯(lián)系、洽談。有92%的觀眾表示將參觀下屆展會。
The survey shows that 38% of the visitors have reached deals with exhibitors (including purchasing, agency and distributors) while 71% of the visitors will make further contact and negotiation with relevant exhibitors. 92% of the visitors are willing to visit EASTPO 2013.
四、展商和觀眾感言
Testimonials from Exbitiors and Visitors
1、展商感言 Exhibitor Testimonials
意大利Sinter Sud公司 亞非地區(qū)銷售主管Mr. RAFFAELE PAPA：我們對上海國際機床展非常滿意，參展效果非常好。我們生產的刀具原材料和市場都在中國，我們將繼續(xù)努力擴大市場份額，這就意味著我們將會繼續(xù)參加今后的各屆上海國際機床展。
Mr. RAFFAELE PAPA Sales Director of Sinter Sud
We are very satisfied with EASTPO show and have got very good results so far. The raw materials and market of our tools are all from China and we want to enlarge the market share, which means we will continue to participate EASTPO show next year.
瑞士米克朗中國辦事處銷售經(jīng)理崔飛宇：我們每年都參加這個展會，感覺很好。米克朗的產品在中國廣受歡迎，我們還將繼續(xù)參加各屆上海國際機床展。
Mr. Cui Feiyu Sales Director of Mikron SA Agno (Shanghai Office)
We participate EASTPO every year and feel very good. Mikron’s products are very popular in China and we will participate EASTPO show again.
寧波海天精工生產總監(jiān)俞鴻剛：上海國際機床展我們每年都參加，總體感覺不錯，各方面的組織工作井井有條。今年我們的展品受到專業(yè)觀眾的好評，我們將繼續(xù)參展。
Mr. Yu Honggang Production Director of NING BO HAITIAN PRECISION MACHINERY CO.,LTD
We participate Shanghai International Machine Tool every year and feel quite good. Each item of the organization work is in order. Our exhibits get good comments from professional visitors.We will participate EASTPO show again.
津上精密機床（浙江）有限公司上海分公司所長尹婕：謝謝上海國際機床展主辦方為我們提供的良好參展環(huán)境，我們今年主推的VA1機床，效果很不錯。
Yin Jie Director of PRECISION TSUGAMI (CHINA) CORPORATION
Thank you for the wonderful environment the organizing committee offered to us. We mainly promote VA1 machine this year and have got good effect.
德國密麥特（mimatic）公司CEO賀思特·萊德勒：我們今年展出的是三大系列產品，即角度頭、動力刀座和螺紋銑刀，在本屆展會上廣受關注，說明觀眾的質量是很高的，展會的組織工作做得很好。
Mr. Horst Leidner CEO of mimatic GmbH
We promote three series of products this year: Angular Unit, Driven Toolholders for CNC Machining Centers and Multi-Spindle Technology. Our exhibits attract great attention on the show, which means the quality of visitors is very good and the organization work is quite good and professional.
2、觀眾感言 Exhibitor Testimonials
江蘇兆德電氣有限公司總經(jīng)理余大云：上海國際機床展辦得不錯，為我們企業(yè)在采購方面提供咨詢信息和決策依據(jù)，也購買了一些設備，今后還會繼續(xù)參觀。
Yu Dayun General Manager of Jiangsu Zhaode Dianqi Co., Ltd
EASTPO show this year is good. It gives us the basis for decision making during purchasing. We bought some equipment this year and will continue to visit the show in the future.
桑洋機械商貿（上海）有限公司總監(jiān)袁海燕：上海國際機床展辦得挺好，對我們與客戶直接接觸交流幫助挺大，謝謝組委會為觀眾搭建的這個良好平臺，使我們在信息、決策、對外協(xié)作與合作收益頗多。
Yuan Haiyan Director of Sanyo Machine
EASTPO show is good and of great help for us to make face to face communication with customers. Thank you for the good platform. We have got a lot of useful information for decision-making, foreign cooperation and so on.
上海汽車齒輪三廠設備主管周華鋒：我們是設備采購部門，每年都會去上海國際機床展，一方面是收集信息，為采購決策準好準備，另一方面也是看看機床是最新動態(tài)。我們認為上海國際機床展很好，我們每年都去觀展，也結交了一些朋友，對公司設備采購很有幫助。
Zhou Huafeng Equipment Director of The Third Factory of Shanghai Automobile Gear
We work in the purchasing department. We visit the show for collecting information and get prepared for purchasing. Also, we come here to see the latest development of machine tools. We think EASTPO show is good. We visit it every year and make some friends during the show, which is of great help for equipment purchasing.
上海中船三井造船柴油機有限公司技術員張杰：本屆展會與往屆一樣，辦得很好，對我們企業(yè)在技術、管理、采購方面均有益處，我們每年都會來觀展。
Zhangjie Technical Engineer of CSSC-MES Diesel Co.,Ltd
EASTPO this year is as good as it was in the past. We visit it every year and get benefits for technology, administration and purchasing.
意大利URREA公司產品發(fā)展經(jīng)理Alfonso Ramírez
我的評論很簡單，這是一個好的展覽，我對這里的供應商很感興趣。
Alfonso Ramírez Product Development Manager of URREA
我的評論很簡單，這是一個好的展覽，我對這里的供應商很感興趣。
My comments are simple, it was a good fair, interesting suppliers.
